“We do not expect to stabilize Bud in the US in the short term,” Chief Financial Officer Felipe Dutra told reporters. “We have been repositioning the brand and making it more relevant for younger adults, but it’s not an easy task.”Bud’s US market share fell to 8.7 percent in 2013, down from 14.3 percent in 2005, according to data tracker Euromonitor.

via Budweiser losing the battle with craft beers | New York Post.

Budweiser losing the battle with craft beers