“This whole idea of terroir has been bred out of us by the large grain producers because it’s inimical to mass production,” said Mark Reynier, who built the Bruichladdich Distillery in Scotland around terroir-specific whiskeys before selling it to Remy Cointreau in 2012.

Source: Can Liquor Have a Local Taste? They’re Banking on It – The New York Times

Can Liquor Have a Local Taste? They’re Banking on It – The New York Times