“These mature consumers (30-45-year-old adults) who yearn for the finer things in life, are behind this evolution of the special occasion trend, which is opening up more in-outlet occasions to operators. Cidrerie Stassen will tap into these occasions, by offering a premium artisanal cider to trade up from traditional apple cider.”

via Heineken launches ‘super-premium’ cider.

Heineken launches ‘super-premium’ cider