France boasts a number of old-school apéritif brands that occupy a unique space within its culture, as well as dusty shelf space in less-than-hip bars: think Avèze, Dubonnet, Lillet, Noilly Prat and their ilk.I’d never really wanted to drink any of them until one rainy day, driving through Roussillon with time to kill, I saw a sign for the town of Thuir and The Largest Oak Vat In The World, located at the renovated Byrrh pronounced “beer” cellars, now converted into a visitor centre.

via Wine FTW – IT’S BYRRH, JIM BUT NOT AS WE KNOW IT.

IT’S BYRRH, JIM BUT NOT AS WE KNOW IT