I am not on a mission small brands vs big brands. I, as an liquid entrepreneur, and hopefully my bartenders too, are on a mission „making our own brand stronger than anything else“.

And, If I can give you one final advice: You should do the same. Build your brand – do not build other peoples brands.

via Liquid Letter No. 4: Brands need bartenders but bartenders do not need brands. – jrgmyr.net.

Liquid Letter No. 4: Brands need bartenders but bartenders do not need brands. – jrgmyr.net