So what is a quality beer? It’s different depending on who you ask, which is part of the problem. Some people view quality as pushing the envelope, being creative, and brewing unique, groundbreaking beers. Some, who I refer to as the “style police”, look at a beer with an eye towards accepted style guidelines, and knock a beer if it doesn’t conform to certain style parameters, such as bitterness, sweetness or dryness, malt character, hop intensity and the like. Others look at consistency in beers-does the beer taste the same from batch to batch? I can tell you that this is very important for us at Stone-we want people who are buying a six-pack or case of Stone IPA to know what they are getting, and to get what they expect. A lot of people don’t think American Lagers have any quality, and to me that is a big mistake. Just because someone doesn’t like the flavor of the beer, or the fact it is brewed with cereal grains, doesn’t mean that the beer lacks quality. The consistent flavor of these beers with so little malt and hops flavor is actually quite an amazing technical feat, and it takes a high level of talent and skill to pull it off.