Beer in Spain, as in all countries, has both high and a low price points. Regardless of whether you can actually tell the difference between one skunky can of beer and the next, people hold their local, “macro”-produced brew close to the heart. In Granada it’s Alhambra. In Seville, Cruzcampo. Madrid is the founding place of Mahou, and Barcelona is the land of Estrella Damm. Of course, each city has several beers of the ‘economical’ nature, but litter never lies—red cans of Estrella Damm dominate public waste bins throughout the Barcelona center. Partly tourists and partly locals, the beer consumption in Barcelona is epic. In fact, Spain as a whole drinks more beer than wine every year—over two times more! The average Spaniard drinks some 68 liters/year, though this impressive statistic pales when compared to the consumption rates of the 22 countries ahead of Spain on the list. The winner? The Czech Republic, at 148.6 liters/year about one can of beer per day.
As the wine world has seen, it takes time and tact to convince consumers to spend more money on small-production, quality products. Craft beer is a huge international movement with over 20 years of momentum, and in Spain, Catalunya has the most labels of all.