I agree with your sentiment that there’s never been a better time to be a beer drinker in America. Certainly if you are interested in flavor and variety.

As for snobbishness, it is often the refuge of those whose knowledge only scratches the surface of a subject. This is certainly true in beer where many enthusiastic but relatively inexperienced consumers cling to the small territory that they think is cool and look down their noses at other spheres of beerdom. Yeah, I’m talking about you, Mr. I-only-drink-double-IPAs.

A love of variety in beer and specifically in beer flavors is what created this industry. It has been a defining element of the industry ever since. “Flavor and variety” was the mantra I used to define craft beer as an industry spokesperson before there was an official BA definition.

via Beer Industry Reacts to ‘The New Yorker’ Cover.

Beer Industry Reacts to ‘The New Yorker’ Cover

No Comments

Be the first to start the conversation.

Leave a Reply

Your email address will not be published. Required fields are marked *

Text formatting is available via select HTML. <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>