Budweiser deserves to be scared. The Wall Street Journal reminds us that in 2003, Budweiser shipped nearly 30 million barrels of beer. By 2013, that number plunged to 16 million barrels, a 45% decline. What was rising in Bud’s place? Among other things, craft beer. From 6 million barrels in 2003, craft beer finally edged out Bud with 16.1 million in 2013.
Super Bowl ad shows Budweiser is afraid of craft beer
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