We are a country that is all agog about IPAs right now. Regular IPAs has become the norm. No brewery worth its salt is without one, and for the craft beer consumer it has very nearly become the Bud Lite of the day. Now it seems people compete to stand at the top of the heap of the biggest, baddest, hoppiest IPA out there. It may have started out as a joke in a video, but octuple IPAs are a thing.

But, here’s the thing, they’re not. In fact, the whole IBU measure is grossly misused and if you walk into a pub/brewery that is advertising a 100+ IBU beer, you can be pretty certain they are full of it. Yes, there is a small chance they are for real, but unless they are using hop extracts to brew their beer, they’re full of it.

via The myth of the 100+ IBU IPA – SommBeer.