Coffee pods are really popular right now.+Sales of single-serve coffee—the kind first popularized in the US by Keurig, and widely known as K-cups—have more than tripled since 2011, MarketWatch reported in November. As of a year ago, 13% of Americans drank a coffee made in a single-cup brewer each day, according to a survey by the National Coffee Association. K-Cups alone now account for more than a quarter of the US market for ground coffee.
via The world’s growing love affair with the most wasteful form of coffee there is – Quartz.
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